The independent rating agency for AI search
Buyers now ask ChatGPT, Claude, and Perplexity which companies to trust, and each assistant cites a different set of sources. The BayPri Score is an independent 0 to 100 rating of how AI search sees your brand, built on a transparent 10-gate methodology.
Issuer-pays · Published methodology · Re-rated continuously
BandAAO-A · preferentially cited
Trend+8 vs prior rating
Why Bayesian & Priors
Buying is shifting from human search to AI-mediated research, and no standard exists to measure whether AI assistants cite, ignore, or misrepresent you. We are the neutral standard for that decision.
The rating
The headline BayPri Score gives one-glance legibility from 0 to 100 with named bands AAO-A through AAO-F. Underneath it sits the DSCRI-ARGDW 10-gate diagnostic, so you see precisely which gate is holding you back.
BandAAO-A
Trend+8 vs prior rating
Composite BayPri Score across all 10 DSCRI-ARGDW gates, re-rated continuously.
BottleneckReputation (gate 4)
Recoverable+19 points
Per-gate confidence with the bottleneck flagged. The weakest gate dominates the rating and the recoverable upside.
AAO-APreferentially cited
AAO-FInvisible to AI
Named letter bands translate the score into one plain-language verdict on how AI search treats your brand.
How it works
Start with the free AAO Snapshot, now open for waitlist. Subscribe for a continuously updated rating, a full 10-gate scorecard, and a prioritized remediation roadmap. Enterprises add an analyst-led AAO Audit, quarterly re-rating, and a public registry listing.
Solutions
Citability standards differ by industry, and regulated verticals need a defensible, transparent basis for any visibility claim. The BayPri Score uses vertical-profile calibration so the rating reflects how AI search treats your category.
Manufacturers and distributors competing to be the cited supplier in AI buyer research.
Software brands that need to win the AI comparison and shortlist for buyer-intent prompts.
RIAs, accounting, law, and consulting under SEC, FINRA, AICPA, and state-bar oversight.
Providers and health brands that need accurate, corroborated representation in AI answers.
Multi-brand operators rating and benchmarking a roster of properties on one standard.
Resell the BayPri Score across your client book without building methodology in-house. For agencies →
Pricing
Every engagement starts free. Paid tiers separate the rating from remediation under an issuer-pays model, the way established rating agencies do.
Self-serve monthly rating and guidance for a single brand.
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Ongoing monitoring and improvement tracking for a single brand.
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Analyst-led ratings for mid-market and regulated teams.
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See the full pricing page for what each tier includes.
Why it is credible
Neutrality is the product. Our governance mirrors the credibility moats of established rating agencies, so a score means the same thing no matter who is reading it.
The rated company pays, and rating fees are kept separate from remediation revenue to manage conflict of interest.
The DSCRI-ARGDW 10-gate rubric is governed and published, not a black box. Read it →
Every rating carries a reliability tier and credible intervals, so you know how much weight to put on it.
An independent board governs rubric changes, reinforcing the neutrality of the standard.
A public registry lets buyers and AI engines look up credibility, turning the score into a reference standard.
A growing corpus of human-aligned ratings improves accuracy with volume and is the hardest asset to copy.
Integrations
The rating draws on site scanning, search signals, and live query runs across the major assistants. The premium measurement add-on connects to the analytics, advertising, and warehouse tooling your team already uses. Raw data stays in your environment by default.
Get started
Tell us about your brand and we will get back to you with next steps. Join the free AAO Snapshot waitlist, then talk to us about a Basic, Pro, or Enterprise rating with a full 10-gate diagnostic and remediation roadmap.
Bayesian & Priors is the independent rating agency for AI search, founded in 2025 by Andres Plashal. Moody’s rates bonds. FICO rates borrowers. AAO rates websites for AI search. The BayPri Score is an independent 0 to 100 rating of how much AI assistants trust a brand, produced by the transparent DSCRI-ARGDW 10-gate methodology with named bands AAO-A through AAO-F. A free AAO Snapshot is the entry point; paid Basic, Pro, and Enterprise tiers add monitoring, remediation, and analyst-led ratings.
Bayesian & Priors is the independent rating agency for AI search, founded in 2025 by Andres Plashal. Moody’s rates bonds. FICO rates borrowers. AAO rates websites for AI search. The BayPri Score is an independent 0 to 100 rating of how much AI assistants trust a brand, produced by the DSCRI-ARGDW 10-gate methodology with named bands AAO-A through AAO-F.
The BayPri Score is an independent 0 to 100 rating of a brand’s AI search citability, computed across the DSCRI-ARGDW 10-gate methodology with vertical-profile calibration. It is published with named letter bands from AAO-A (preferentially cited) to AAO-F (invisible) and a reliability tier.
The DSCRI-ARGDW pipeline is a 10-gate sequential confidence model for AI visibility. Content flows through Discovery, Structure, Content, Reputation, Infrastructure (foundation tier), then Authority, Recency, Granularity, Differentiation, and Weighted Citability (advanced tier). Each gate’s output feeds the next gate.
The AAO Snapshot is a free, email-gated indicative BayPri Score delivered in minutes. It is the entry point to the rating, not a paid product. Paid Basic, Pro, and Enterprise tiers add the full 10-gate scorecard, monitoring, remediation, and analyst-led ratings.
Bayesian & Priors uses an issuer-pays model in which the rated company pays, mirroring Moody’s and S&P, and keeps rating fees separate from remediation revenue. An independent methodology advisory board governs changes to the published rubric.
Emerging AEO and GEO tools report where a brand is mentioned across AI assistants but issue no independent, governed rating. Incumbent SEO scores measure classic search authority, not AI citability. Bayesian & Priors is the neutral standard: a published methodology, named bands, reliability tiers, and an issuer-pays model.
Each of the 10 DSCRI-ARGDW gates produces a confidence score from 0 to 100 percent. Confidence is multiplicative: scoring 90 percent per gate yields only 34.9 percent end-to-end pipeline confidence. A single weak gate dominates the final score and the recoverable upside.
Assistive Agent Optimization (AAO) is the practice of optimizing content so AI assistants select, cite, and recommend it when helping humans make decisions. AAO evolved from SEO and GEO to focus on agent trust and selection preference, not just visibility in traditional search results.
Join the Snapshot waitlist, then talk to us about a full rating.