Lipault Paris

Très heureux de partager le pop-up Lipault chez Merci 🤩 Voir la marque s’installer dans un lieu aussi iconique de Paris, c’est toujours un moment particulier. Il est vrai que chez Lipault, on prend avec les équipes un réel plaisir à sortir la marque de son univers habituel pour venir rencontrer d’autres espaces comme celui-ci, vivant, curieux et inspirant. Ce pop-up est exactement ça : une rencontre entre notre vision du voyage léger, coloré et élégant, et l’univers singulier de Merci. Merci aux équipes Merci pour leur confiance et leur sens du détail. Et surtout aux équipes Lipault pour leur énergie et leur exigence sur ce projet. Si vous passez dans le Marais, allez jeter un œil. Et dites-moi ce que vous en pensez ! 😉 #Lipault #Merci #Paris #Retail #BrandExperience #Travel

After Paris, London and Milan, Lipault continues its European expansion and lands in Brussels. From June 3 to 27, we are opening a new pop-up in the heart of the city, on the iconic Boulevard de Waterloo — one of Brussels’ most prestigious shopping destinations. Set across an unparalleled 80 sqm space, this pop-up is designed as a full immersion into the Lipault offer, where our team of experts will guide visitors through a lighter, freer and more colourful way to travel. Our iconic embossing experience will be offered to our visitors. This new opening reflects our ambition to further expand Lipault’s footprint across Europe, bringing our signature blend of lightness, functionality and bold colour to an ever-growing international audience. 📍 Lipault Pop-up Store Boulevard de Waterloo 2/3, 1000 Brussels 📅 June 3 – 27 🕘 Tuesday to Saturday, 11:00 AM – 6:00 PM

La semaine dernière, nous avons eu le plaisir de dévoiler notre pop-up “In The Air” en collaboration avec Merci, à l’occasion d’une soirée de lancement réunissant presse, talents et partenaires. Au-delà de l’événement, cette collaboration incarne une approche exigeante et stratégique du co-branding : celle d’une rencontre fondée sur une véritable affinité. Lipault et Merci partagent un ADN profondément parisien — un même regard sur le design, le quotidien et l’expérience, où l’esthétique dialogue avec l’usage, et où chaque détail est porteur de sens. Notre ambition n’était pas simplement de juxtaposer deux univers, mais de faire émerger un territoire commun, cohérent et sensible. Ainsi est né In The Air, un espace immersif pensé comme une traduction sensorielle du voyage — ou plus précisément, de cet instant suspendu qu’est le vol. Un moment entre deux réalités, où le temps se dilate et où les repères se transforment. À travers une scénographie aérienne — valises en lévitation, jeux de matières, environnement sonore inspiré des ambiances feutrées de l’aviation — nous avons cherché à recréer cette expérience presque introspective que l’on vit en plein ciel : une forme de parenthèse, propice à l’évasion mentale autant qu’au déplacement physique. Dans un contexte où les collaborations se multiplient, l’intelligence du partenariat réside dans la capacité à dépasser la simple co-signature pour proposer une vision, une narration et une émotion partagée. Pour celles et ceux qui souhaitent découvrir cette expérience : Pop-up Lipault x Merci – In The Air Du 30 mai au 30 juin 2026 Merci – La Civette, 113 boulevard Beaumarchais, Paris 3 Un grand merci à toutes les personnes présentes pour ce lancement.

📍 Milan – La Rinascente Lipault continues its European expansion with a new physical presence in Italy, inside one of the country’s most iconic and prestigious retail destinations. Located on level -1 of La Rinascente in Milan, this opening is a key milestone in our retail strategy: strengthening our footprint in high-visibility, premium environments while delivering a distinctive brand experience directly to customers. Recognized as a benchmark for luxury and contemporary retail in Italy, La Rinascente offers a powerful platform to elevate brand desirability and connect with both local and international audiences. Launching just days before the Milan Design Week, the space embodies our new retail concept. Designed with stone and brushed aluminum, it reflects Lipault’s modern, urban DNA through a clean and elevated aesthetic. A big thank you to our Italy team, for making this project a success. 👉 A new step forward in establishing Lipault as a leading lifestyle brand across Europe.

With the arrival of spring in Paris, we identified an opportunity to move beyond a purely seasonal narrative and build a collaboration anchored in shared brand positioning. Partnering with Bergamotte, a Parisian brand that—like us—focuses on translating everyday moments into emotional experiences, allowed us to create a coherent and legitimate brand dialogue. The objective was not only aesthetic alignment, but strategic consistency: connecting our Urban Lilac line to a broader lifestyle narrative that resonates with our audience. From this insight, we developed a 360° activation designed to maximize impact across touchpoints. A key pillar of the campaign was a curated seeding strategy targeting press and creators, designed to generate authentic, high-quality content and amplify visibility through trusted voices. This was supported by a coordinated online and in-store presence to ensure consistency, as well as a community-driven approach to reinforce engagement. The strategic intent was clear: leverage a key cultural moment, reinforce our emotional positioning through a relevant partnership, and activate influence as a driver of both reach and credibility. Beyond showcasing the product, the campaign focused on embedding it within a lifestyle narrative that feels tangible and shareable. At its core, this collaboration was built on a simple but structuring idea: capturing a seasonal mindset and turning it into an experience that can be seen, shared, and lived. Because beyond products, what we build are connections with everyday life.

This season, we introduced Urban Lilac and Mango Burst not just as new colours, but as a strategic expression of our brand narrative. At Lipault, colour is never incidental — it’s a storytelling tool. With the arrival of long weekends and the first escapes from the city, we saw an opportunity to connect with a very specific mindset: the Parisian desire to pause, to breathe, to step into nature… …even if she’s not entirely made for it. Because our audience lives between two worlds. She craves lightness, warmth, and spontaneity, yet remains deeply wired to the pulse of the city. Urban Lilac and Mango Burst were conceived together to embody that shared brightness, a vibrant, optimistic energy that doesn’t quite soften, even in the calm. Through this campaign, we portrayed a modern Parisian woman stepping into the countryside with intention, seeking calm, embracing the moment… …only to realize that something is missing. The silence feels unfamiliar. The stillness, slightly uncomfortable. And slowly, almost instinctively, the city calls her back. Because Paris isn’t just where she lives. It’s her rhythm. Her energy. Her playground. And even in escape, it never really leaves her. The strategic intent was to anchor the brand in real lifestyle insights, leverage seasonal cultural moments such as long weekends, build an emotional connection through relatable storytelling, and express a more confident, playful, and contemporary brand voice. With this campaign, Lipault continues to shape a narrative that feels both aspirational and grounded, capturing not just where our audience goes, but who she is. Because sometimes, stepping away doesn’t mean disconnecting… It simply reminds you where you truly belong. #NewColorways #LifestyleBrand #ProductLaunch

Behind the Saint Germain campaign. For the launch of our new Saint Germain backpack, we wanted to demonstrate one key feature in the most authentic way possible: its lightness. At only 600 g, the bag is designed to move effortlessly through the city. Instead of relying on traditional product shots, we built a UGC-driven campaign with motion creators, including parkour athletes, capturing the backpack in action across the rooftops and streets of Paris. A simple idea: show the product in motion to make its benefit immediately visible. Named after one of Paris’s most iconic neighborhoods, Saint Germain becomes part of the city’s rhythm — from rooftops to narrow streets. The Saint Germain backpack is now available in stores and online.

SAINT GERMAIN — CITY IN MOTION Introducing the Saint Germain backpack, Our new essential designed for people who navigate the city with purpose and freedom. The name Saint Germain is a tribute to our latest store, located in Saint‑Germain‑des‑Prés, a historic neighborhood defined by constant movement and a blend of youthful urban energy. Never static, Saint Germain reflects the rhythm of Paris itself. Available in five expressive colours — Blue Me Away, Black, Spiced Mocha, Nutsy Nut, and Ash Stone — the line embodies quiet sophistication with a playful Parisian edge. City in motion. City by bike. City by skate. City by foot. Never without the Saint Germain backpack. The Saint Germain backpack moves just as he moves, from home to bike, to office desk, to gym. A hybrid essential, it is practical, sleek, expressive, and effortlessly versatile. Discover the campaign that captures the rhythm of modern movement.

💼✨ Lipault Featured in Forbes France! We’re excited to share that Lipault has been featured in Forbes France, highlighting how our brand is evolving from a traditional luggage company into a broader lifestyle-focused brand. This recognition celebrates our continued commitment to design, color, and functionality, reflecting how our products bring mobility and style into everyday life, whether traveling, commuting, or exploring the city. It also underscores our strategic vision: meeting modern consumer expectations by combining practicality with self-expression, and staying relevant in a rapidly changing market. Being featured by Forbes is not just an acknowledgment of our products, but of our mission to innovate and grow internationally while staying true to the Lipault DNA. It’s a moment to reflect on how thoughtful design and purposeful strategy can create meaningful experiences for our community worldwide. Read the full article here: https://lnkd.in/eKDzSZWh

INTRODUCING Lipault Paris × RON DORFF — THE MARATHON FLYER COLLECTION — We’re proud to unveil a collaboration defined by movement, precision, and modern masculinity. French-Swedish menswear brand Ron Dorff joins forces with Lipault, the Parisian travel lifestyle brand, to create the Marathon Flyer Collection, an elevated companion for life in transit.✈️ This limited-edition line brings together what both brands do best: the streamlined minimalism of Ron Dorff, Lipault’s signature lightness, function, and colour-driven design. Crafted for the contemporary globetrotter, each piece supports a lifestyle in motion, from airport lounge to boarding gate, from city strolls to final destination. Light, smart, and intuitive, the collection is designed to follow your rhythm without ever slowing you down. A collaboration shaped by purpose, movement, and everyday elegance. The journey begins now…