Product Engineering We are Product Engineering BV, an Amsterdam-based technology studio, focused on the advancement of excellence in engineering and product creation.
4 cohort spots · 2 partnership slots

Turn AI speed into predictable delivery. We help technical founders and their teams turn AI into a better way of building, not just a faster way of generating code.

Cohorts and 1:1 partnerships where we work alongside you on the product, the code, and the delivery.

See how it works

25 years of engineering judgment. Building with AI every day on real codebases.

Cohort or 1:1 Learn the practice or get dedicated senior time.
Fixed price Cohorts from $2,500. Monthly partnership from $15,000.
On your real work PRs, architecture, debugging, and shipping. Not theory.
01. The problem

You have the tools. You're missing the practice.

More code, not better code

AI makes it fast to produce output. But without a practice around it, you produce more code without producing better software. Volume isn't the bottleneck anymore. Judgment is.

No shared practice

Everyone on the team uses AI differently. No common workflow. No shared definition of what "good" looks like when AI is in the loop. Individual experiments, no collective discipline.

Speed without direction

You can ship fast now. But fast in the wrong direction is worse than slow in the right one. Velocity without taste just compounds mistakes.

The tools don't teach the practice

Claude Code and Cursor ship with no manual for how to actually engineer with them. You're self-taught in a discipline that's two years old. Everyone is.

02. The model

A senior engineer in your corner. Every week.

Two formats. Pick the one that fits: cohorts to learn the practice, 1:1 for dedicated senior partnership.

Cohort

For individuals and small teams

  • 6-week program, group of 4
  • Weekly group calls with structured curriculum
  • Async channel with your cohort peers
  • Setup, architecture, building, testing, deployment, capstone
  • Graduate shipping differently

1:1

For individuals or teams who want dedicated time

  • Ongoing monthly. Cancel anytime
  • 2x/week calls: pairing or strategy, your choice
  • Same-day async, PR review, architecture review
  • Follows your agenda, not a curriculum
  • The senior engineer you've been missing
03. The curriculum

Six weeks. Six themes. Graduate shipping differently.

Each week builds on the last. By week six you're running the full loop: setup, scope, build, test, deploy, ship. On your own code.

  1. 01 · Week 1

    Setup & foundations

    Get your environment right. Harness basics, AI-assisted workflow, how to talk to models effectively. Leave with a working setup and a shared vocabulary.

  2. 02 · Week 2

    Scoping & architecture

    How to scope work for AI. Architecture decisions that scale vs. ones that don't. Review your current project's structure and make the calls together.

  3. 03 · Week 3

    Building with AI

    Patterns that work: executor/evaluator, multi-agent, structured output, tool use. When to pair with the model and when to steer it. Hands-on building.

  4. 04 · Week 4

    Testing & quality

    TDD with AI, systematic debugging, verification before completion. The rituals that catch mistakes before users do. Build quality into the loop, not after it.

  5. 05 · Week 5

    Shipping & deployment

    CI/CD, production deploys, monitoring, incident response. Getting from "it works on my machine" to "it's live and I know when it breaks."

  6. 06 · Week 6

    Capstone

    Ship a real feature using the full workflow. Group review. Present your work. Graduate. You leave with a shipped feature and a practice you can repeat.

1:1 partnerships work differently.

No fixed curriculum. Instead, we scope the work together and adapt every week. Here's how the first month looks.

  1. 01 · Intro call

    Fit check

    30 minutes. Understand you, your codebase, your bottlenecks. Decide together if this is the right format. No commitment until we both say yes.

  2. 02 · Week 1

    Deep dive and scope

    First week is audit mode. Review the codebase, understand the architecture decisions, identify where velocity is leaking. Scope the first month's focus together. You leave week one with a shared plan.

  3. 03 · Week 2

    Start building

    First pairing sessions on the highest-priority item. Establish the call cadence (2x/week) and the async rhythm. Start seeing the pattern of how we work together.

  4. 04 · Weeks 3–4

    Find the rhythm

    The agenda adapts. Some weeks are architecture review. Some are pairing on features. Some are unblocking a stuck engineer. You steer the priorities, we bring the judgment.

  5. 05 · End of month

    Review and re-scope

    What shipped, what changed, what's next. Adjust the focus for month two. Cancel if one month was enough. Most people stay two or three.

04. Who this is for

Two paths to shipping excellence.

For individuals

  • Building your first product with AI
  • Technical enough to code but lacking senior experience
  • Want accountability and a structured path to shipping
  • Need someone who's done this before to build WITH, not build FOR

→ Cohort or 1:1. Either works.

For teams

  • 2-5 engineers shipping with AI
  • Missing a senior lead to make the hard calls
  • AI tools in place but velocity doesn't match the investment
  • Need architecture review, PR review, and someone to raise the bar

→ Team cohort or 1:1. We'll help you pick.

05. Pricing

Pick the format. Price is fixed.

Cancel anytime. No hourly billing. No surprises.

Cohort (individual)

For individuals building their first product with AI.

$3,500

$4,000 regular · intro pricing

  • 6-week structured program
  • Weekly group calls, group of 4
  • Async channel with cohort peers
  • Curriculum: setup → architecture → building → testing → deployment → capstone
  • 4 spots per cohort
Teams

Cohort (team)

For teams of up to 5 shipping with AI together.

$10,000

up to 5 people · +$$ per extra seat

  • Same 6-week program
  • Multiple team members attend
  • Shared curriculum, shared language
  • Team async channel
  • Your team graduates together

1:1 partnership

For individuals or teams who want dedicated senior time.

$15,000/mo

ongoing · cancel anytime

  • 2x/week calls: pairing or strategy, your choice
  • Same-day async, PR review, architecture review
  • Follows your agenda, not a curriculum
  • Priority access
  • 2 spots available

Not sure which fits? Book the call. We'll figure it out together.

06. Questions

Four things people ask.

What's in the cohort curriculum?

Six weeks, six themes: setup and foundations, scoping and architecture, building with AI, testing and quality, shipping and deployment, and a capstone week where you ship a real feature using the full workflow. Each week builds on the last.

Can I switch from cohort to 1:1?

Yes. If you start with a cohort and want to continue with 1:1 partnership after, your cohort investment counts as relationship context. We already know your codebase, your stack, and your patterns. No onboarding tax.

What if I just need a one-time build?

We do that too. Our MVP offer is a fixed-price, fixed-timeline product build. We build it for you in 1-4 weeks. Together is for people who want to build WITH us, not hand it off.

Is this ongoing or can I do one month?

Cohorts are a 6-week program: you join, you graduate. The 1:1 partnership is monthly, cancel anytime. Most people stay 2-3 months, but there's no lock-in. If one month is enough, one month is enough.

Ready to accelerate?

Book an intro call. We'll figure out the right format together.

30 minutes. No prep needed. We'll look at where you are, where you want to be, and which path gets you there.

[email protected]

Based in Amsterdam · Working worldwide