tag:speakerdeck.com,2005:/badamstag:speakerdeck.com,2005:Talk/15213172026-03-25T13:40:11-04:002026-03-25T13:51:06-04:00How to Optimise for Google Discover in the Age of AISlides from my talk for the SEO charity event SEO for Paws, where I provided a basic introduction to optimising for Google Discover.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/14578502025-10-28T11:27:27-04:002025-10-28T11:29:45-04:00The Most Common Technical SEO Issues for News PublishersSlides from my talk at the 2025 News Reach conference in Dortmund, where I spoke about the most common technical SEO issues affecting news and publishing websites.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/14578532025-10-28T11:36:42-04:002025-10-28T11:39:38-04:0030 Years of SEO BullshitSlides from my talk at the 2025 Nottingham Digital Summit, where I spoke about the SEO industry's obsession with spam and quick wins since its inception, and how Google's disinformation and lies have contributed to the industry's conflicts.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/13714252025-05-19T08:22:25-04:002025-05-19T08:24:39-04:00Managing Googlebot's GreedSlides from my May 2025 talk at Hive MCR in Manchester. I spoke about the technical SEO foundations of Googlebot crawling, some theories on different levels of crawl queues, and tips on maximising crawl efficiency.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/13650752025-05-06T02:50:10-04:002025-05-06T02:53:21-04:00Google's AI Overviews - The New SearchSlides from my talk a the 2025 WAN-IFRA World News Media Congress where I spoke about the impact of Google's AI Overviews, how to optimise for them, and what the other chatbots have done to compete with search.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/13351462025-03-04T08:44:40-05:002025-03-04T08:46:56-05:00Site Migrations for News PublishersSlides from my talk at the 2024 News and Editorial SEO Summit where I dove into site migrations for news publishers, looking at different types of migrations and their risks and best practices.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/13271702025-02-18T11:01:50-05:002025-02-18T11:03:48-05:00The Future of SEO: The Impact of AI on SearchSlides from my talk at the WAN-IFRA Bangalore AI Forum, where I talk about the impact of Google's AI Overview on search and what we can expect from generative AI search engines in the near future.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/11928062024-05-29T02:35:50-04:002024-05-29T02:44:40-04:00WNMC24: Google AI OverviewsSlides from my presentation at the 2024 WAN-IFRA World News Media Congress where I showed what we currently know about the impact of Google's new AI Overview feature.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/11551942024-03-06T16:52:25-05:002024-03-06T16:56:02-05:00Crawling and Indexing (and Ranking) in Google in 2024Slides from my presentation at Pubcon 2024 where I look into the processes involved in crawling, indexing, and ranking pages in Google search.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/11490262024-02-21T08:22:41-05:002024-02-21T08:25:13-05:00Technical SEO for Publishing Sites in 2023Slides from my talk at the 2023 News and Editorial SEO Summit, where I looked at the current state of technical SEO for news and media websites.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/10270422023-05-15T11:02:15-04:002023-05-15T11:04:05-04:00News SEO is the cutting edge of all SEOSlides from my talk at YoastCon 2023 where I showed some of the lessons I've learned about Google's inner workings from years of working with news publishers.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/10095182023-03-23T08:25:30-04:002023-03-23T08:27:52-04:00SEO in 2013, 2023, and 2033 - The More Things Change...Slides from my talk at Friends of Search 2023 where I looked back at the past 10 years of search and SEO, and make some predictions about where the industry is heading in the next decade.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/9986842023-02-27T10:26:44-05:002023-02-27T10:29:52-05:00The State of SEO for Google NewsSlides from my talk at the Glide Publishing event in December 2022 where I gave an overview of the state of SEO for news publishers, with a focus on best practices for technical SEO and editorial SEO for Google News.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/9590622022-11-25T09:46:22-05:002022-11-25T09:48:22-05:00The Latest in Technical SEO for News PublishersSlides from my talk at the 2022 News and Editorial SEO Summit where I gave an overview of the newest developments in technical SEO for news websites.
More info: https://newsseo.ioBarry Adams (@badams)tag:speakerdeck.com,2005:Talk/8872772022-06-27T07:33:32-04:002022-06-27T07:57:33-04:00(Almost) Everything You Need To Know About Crawling, Indexing, and Especially Rendering in GoogleSlides from my talk at Friends of Search 2022 in Amsterdam and Brussels where I spoke about crawling, indexing, and rendering in Google's search ecosystem.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/8872882022-06-27T07:47:38-04:002022-06-27T07:57:49-04:00Technical SEO Trends in 2022 and BeyondSlides from my talk at inOrbit 2022 where I spoke about the current state of technical SEO and where I see things heading in the near future.Barry Adams (@badams)tag:speakerdeck.com,2005:Talk/8872902022-06-27T07:50:27-04:002022-06-27T07:58:12-04:00Technical SEO for News PublishersSlides from my talk at the News and Editorial SEO Summit 2022, where I spoke about key aspects of technical SEO for news publishers.
More info: https://newsseo.ioBarry Adams (@badams)tag:speakerdeck.com,2005:Talk/11609822024-03-19T09:35:35-04:002024-03-19T09:38:46-04:00Prioritising Technical SEO FixesSlides from my talk at SMXL Milan in 2020 where I spoke about my approach to technical SEO audits and how to prioritise actions based on a 9-cell priority matrix.Barry Adams (@badams)Barry Adams (@badams) on Speaker Deck2026-03-25T13:40:11-04:00