I've been building and ranking websites since 1998. Through my Polemic Digital consultancy business, I deliver specialised technical & editorial SEO services to news publishers across the globe. I count some of the world’s biggest media brands among my clients including News UK, The Guardian, FOX, Condé Nast, Future, Euronews, and The New York Times. I'm a regular speaker at conferences and events around the world, deliver annual guest lectures for local universities, and write an irregular newsletter on https://www.SEOforGoogleNews.com. https://speakerdeck.com/badams 2024-03-19 09:35:35 -0400 Slides from my talk for the SEO charity event SEO for Paws, where I provided a basic introduction to optimising for Google Discover. Slides from my talk for the SEO charity event SEO for Paws, where I provided a basic introduction to optimising for Google Discover. Wed, 25 Mar 2026 00:00:00 -0400 https://speakerdeck.com/badams/how-to-optimise-for-google-discover-in-the-age-of-ai https://speakerdeck.com/badams/how-to-optimise-for-google-discover-in-the-age-of-ai Slides from my talk at the 2025 News Reach conference in Dortmund, where I spoke about the most common technical SEO issues affecting news and publishing websites. Slides from my talk at the 2025 News Reach conference in Dortmund, where I spoke about the most common technical SEO issues affecting news and publishing websites. Tue, 28 Oct 2025 00:00:00 -0400 https://speakerdeck.com/badams/the-most-common-technical-seo-issues-for-news-publishers https://speakerdeck.com/badams/the-most-common-technical-seo-issues-for-news-publishers Slides from my talk at the 2025 Nottingham Digital Summit, where I spoke about the SEO industry's obsession with spam and quick wins since its inception, and how Google's disinformation and lies have contributed to the industry's conflicts. Slides from my talk at the 2025 Nottingham Digital Summit, where I spoke about the SEO industry's obsession with spam and quick wins since its inception, and how Google's disinformation and lies have contributed to the industry's conflicts. Thu, 25 Sep 2025 00:00:00 -0400 https://speakerdeck.com/badams/30-years-of-seo-bullshit https://speakerdeck.com/badams/30-years-of-seo-bullshit Slides from my May 2025 talk at Hive MCR in Manchester. I spoke about the technical SEO foundations of Googlebot crawling, some theories on different levels of crawl queues, and tips on maximising crawl efficiency. Slides from my May 2025 talk at Hive MCR in Manchester. I spoke about the technical SEO foundations of Googlebot crawling, some theories on different levels of crawl queues, and tips on maximising crawl efficiency. Mon, 19 May 2025 00:00:00 -0400 https://speakerdeck.com/badams/managing-googlebots-greed https://speakerdeck.com/badams/managing-googlebots-greed Slides from my talk a the 2025 WAN-IFRA World News Media Congress where I spoke about the impact of Google's AI Overviews, how to optimise for them, and what the other chatbots have done to compete with search. Slides from my talk a the 2025 WAN-IFRA World News Media Congress where I spoke about the impact of Google's AI Overviews, how to optimise for them, and what the other chatbots have done to compete with search. Tue, 06 May 2025 00:00:00 -0400 https://speakerdeck.com/badams/googles-ai-overviews-the-new-search https://speakerdeck.com/badams/googles-ai-overviews-the-new-search Slides from my talk at the 2024 News and Editorial SEO Summit where I dove into site migrations for news publishers, looking at different types of migrations and their risks and best practices. Slides from my talk at the 2024 News and Editorial SEO Summit where I dove into site migrations for news publishers, looking at different types of migrations and their risks and best practices. Tue, 04 Mar 2025 00:00:00 -0500 https://speakerdeck.com/badams/site-migrations-for-news-publishers https://speakerdeck.com/badams/site-migrations-for-news-publishers Slides from my talk at the WAN-IFRA Bangalore AI Forum, where I talk about the impact of Google's AI Overview on search and what we can expect from generative AI search engines in the near future. Slides from my talk at the WAN-IFRA Bangalore AI Forum, where I talk about the impact of Google's AI Overview on search and what we can expect from generative AI search engines in the near future. Tue, 18 Feb 2025 00:00:00 -0500 https://speakerdeck.com/badams/the-future-of-seo-the-impact-of-ai-on-search https://speakerdeck.com/badams/the-future-of-seo-the-impact-of-ai-on-search Slides from my presentation at the 2024 WAN-IFRA World News Media Congress where I showed what we currently know about the impact of Google's new AI Overview feature. Slides from my presentation at the 2024 WAN-IFRA World News Media Congress where I showed what we currently know about the impact of Google's new AI Overview feature. Wed, 29 May 2024 00:00:00 -0400 https://speakerdeck.com/badams/wnmc24-google-ai-overviews-66674d38-5c9a-4803-961a-43a1f774d90b https://speakerdeck.com/badams/wnmc24-google-ai-overviews-66674d38-5c9a-4803-961a-43a1f774d90b Slides from my presentation at Pubcon 2024 where I look into the processes involved in crawling, indexing, and ranking pages in Google search. Slides from my presentation at Pubcon 2024 where I look into the processes involved in crawling, indexing, and ranking pages in Google search. Wed, 06 Mar 2024 00:00:00 -0500 https://speakerdeck.com/badams/crawling-and-indexing-and-ranking-in-google-in-2024 https://speakerdeck.com/badams/crawling-and-indexing-and-ranking-in-google-in-2024 Slides from my talk at the 2023 News and Editorial SEO Summit, where I looked at the current state of technical SEO for news and media websites. Slides from my talk at the 2023 News and Editorial SEO Summit, where I looked at the current state of technical SEO for news and media websites. Wed, 21 Feb 2024 00:00:00 -0500 https://speakerdeck.com/badams/technical-seo-for-publishing-sites-in-2023 https://speakerdeck.com/badams/technical-seo-for-publishing-sites-in-2023 Slides from my talk at YoastCon 2023 where I showed some of the lessons I've learned about Google's inner workings from years of working with news publishers. Slides from my talk at YoastCon 2023 where I showed some of the lessons I've learned about Google's inner workings from years of working with news publishers. Thu, 11 May 2023 00:00:00 -0400 https://speakerdeck.com/badams/news-seo-is-the-cutting-edge-of-all-seo https://speakerdeck.com/badams/news-seo-is-the-cutting-edge-of-all-seo Slides from my talk at Friends of Search 2023 where I looked back at the past 10 years of search and SEO, and make some predictions about where the industry is heading in the next decade. Slides from my talk at Friends of Search 2023 where I looked back at the past 10 years of search and SEO, and make some predictions about where the industry is heading in the next decade. Thu, 23 Mar 2023 00:00:00 -0400 https://speakerdeck.com/badams/seo-in-2013-2023-and-2033-the-more-things-change-dot-dot-dot https://speakerdeck.com/badams/seo-in-2013-2023-and-2033-the-more-things-change-dot-dot-dot Slides from my talk at the Glide Publishing event in December 2022 where I gave an overview of the state of SEO for news publishers, with a focus on best practices for technical SEO and editorial SEO for Google News. Slides from my talk at the Glide Publishing event in December 2022 where I gave an overview of the state of SEO for news publishers, with a focus on best practices for technical SEO and editorial SEO for Google News. Wed, 21 Dec 2022 00:00:00 -0500 https://speakerdeck.com/badams/the-state-of-seo-for-google-news https://speakerdeck.com/badams/the-state-of-seo-for-google-news Slides from my talk at the 2022 News and Editorial SEO Summit where I gave an overview of the newest developments in technical SEO for news websites. More info: https://newsseo.io Slides from my talk at the 2022 News and Editorial SEO Summit where I gave an overview of the newest developments in technical SEO for news websites. More info: https://newsseo.io Tue, 04 Oct 2022 00:00:00 -0400 https://speakerdeck.com/badams/the-latest-in-technical-seo-for-news-publishers https://speakerdeck.com/badams/the-latest-in-technical-seo-for-news-publishers Slides from my talk at Friends of Search 2022 in Amsterdam and Brussels where I spoke about crawling, indexing, and rendering in Google's search ecosystem. Slides from my talk at Friends of Search 2022 in Amsterdam and Brussels where I spoke about crawling, indexing, and rendering in Google's search ecosystem. Tue, 14 Jun 2022 00:00:00 -0400 https://speakerdeck.com/badams/almost-everything-you-need-to-know-about-crawling-indexing-and-especially-rendering-in-google https://speakerdeck.com/badams/almost-everything-you-need-to-know-about-crawling-indexing-and-especially-rendering-in-google Slides from my talk at inOrbit 2022 where I spoke about the current state of technical SEO and where I see things heading in the near future. Slides from my talk at inOrbit 2022 where I spoke about the current state of technical SEO and where I see things heading in the near future. Tue, 17 May 2022 00:00:00 -0400 https://speakerdeck.com/badams/technical-seo-trends-in-2022-and-beyond https://speakerdeck.com/badams/technical-seo-trends-in-2022-and-beyond Slides from my talk at the News and Editorial SEO Summit 2022, where I spoke about key aspects of technical SEO for news publishers. More info: https://newsseo.io Slides from my talk at the News and Editorial SEO Summit 2022, where I spoke about key aspects of technical SEO for news publishers. More info: https://newsseo.io Tue, 26 Oct 2021 00:00:00 -0400 https://speakerdeck.com/badams/technical-seo-for-news-publishers https://speakerdeck.com/badams/technical-seo-for-news-publishers Slides from my talk at SMXL Milan in 2020 where I spoke about my approach to technical SEO audits and how to prioritise actions based on a 9-cell priority matrix. Slides from my talk at SMXL Milan in 2020 where I spoke about my approach to technical SEO audits and how to prioritise actions based on a 9-cell priority matrix. Thu, 05 Nov 2020 00:00:00 -0500 https://speakerdeck.com/badams/prioritising-technical-seo-fixes https://speakerdeck.com/badams/prioritising-technical-seo-fixes