Panagora

2026 has been a great ride so far. Panagora became the first Shopify Platinum certified agency in Sweden this spring. A big milestone in itself. Our agency business has grown stronger across Europe and the US. We've also seen strong wins helping merchants replatform away from legacy tech stacks, a clear sign that agreement lock-ins are fading as a relevant strategy for keeping merchants loyal. Our tech partnership with Shopify has grown equally successful, and several companies have chosen Panagora as their tech partner for research, advice, and the building of apps on the platform. All in all, after transforming Panagora into an all-in Shopify agency, the years of investment are starting to pay off. We're only halfway through the year and have so much left to deliver. We now take a well-deserved break, but are already looking forward to the second half of the year, with many newly signed projects in the pipeline..

Panagora partnered with Tom Wood to define a long-term, scalable e-commerce strategy built around Shopify Plus. The project focused on simplifying the technology landscape, strengthening content and product management, and leveraging Shopify's native capabilities wherever possible. By consolidating core business systems around Business Central (ERP) and Shopify (Ecom), while challenging unnecessary third-party dependencies, the new architecture creates a more efficient and future-proof foundation for global commerce. The strategy also enables improved localization, streamlined operations, and supports future omnichannel capabilities such as unified gift cards and cross-channel returns. “Our old platform had started to hold us back. We were managing it, not building on it. Moving to Shopify with Panagora was the change we needed. A move like that only works with the right partner, and it's why we invest in long-term relationships: Panagora understands ecommerce, structure and our brand. That's what lets us focus on customers and growth instead of the platform itself." - Lukas Papier, CTO #TomWood #ShopifyPlus #Ecommerce #ShopifyPartner

Casall is live on Shopify Plus. Panagora successfully replatformed Casall's direct-to-consumer business from a legacy e-commerce platform built on Lithium to a modern, scalable Shopify Plus solution. The new store was designed to align with Casall's updated lifestyle positioning and visual identity, while introducing a flexible and scalable content management experience. This empowers the Casall team to create, manage, and optimize content more efficiently than ever before. “Moving to Shopify has been an incredibly important step for us. We needed a more modern and flexible platform that gives us better opportunities to create a stronger customer and brand experience. Panagora has been a fantastic partner throughout the project – knowledgeable and impressively fast in implementation. We are very pleased with the result and look forward to continuing to develop our digital business on Shopify.” - Carl-Fredrik Surtevall CEO Casall

Varför Agentic Commerce är nästa stora skifte inom e-handel Panagora följer noga de strukturella krafter som formar konsumentbeteendet. Just nu ser vi något vi sällan skådat. H&M behövde 75 år för att nå en omsättning på 200 miljarder kronor. Spotify tog ungefär 19 år för en liknande resa. OpenAI/ChatGPT gjorde motsvarande resa på cirka 3 år. Visst, ARR är inte detsamma som faktisk revenue. Men med den användartillväxt vi ser, och den hastighet med vilken konsumenter faktiskt förändrar sitt beteende, är det svårt att tolka det som något annat än mänsklighetens snabbast accelererande konsumentskifte. Vi har tidigare sett e-handeln transformeras av enskilda parametrar: Hårdvara: iPhone 2008 - flyttade handelns skärm till fickan Bandbredd: Snabbare internet möjliggjorde rikare upplevelser Logistik: Last mile delivery sänkte trösklarna för leverans Payments: Buy Now Pay Later förändrade köpbeslutet AI – ChatGPT och Claude förändrar hur konsumenten hittar och väljer. Varje parameter accelererade e-handeln. Men AI skiljer sig från de andra. Inte bara i hastighet, utan i var i köpresan påverkan sker. Konsumenten frågar inte längre en sökmotor. De för ett samtal. Och i det samtalet väljs leverantörer ut – eller bortses från – innan köpet ens når en sajt. Det är därför vi på Panagora tror att Agentic Commerce fundamentalt förändrar hur produkter och tjänster hittas. Och det innebär att infrastrukturen bakom nästa generations e-handelsbutiker behöver byggas för maskiner, inte bara för människor. Frågan är inte om det händer. Frågan är hur snabbt din verksamhet anpassar sig. #agenticcommerce #ecommerce

Steamery is now live on Shopify Plus. Panagora migrated Steamery from a 10+ year custom-built platform to a scalable, native-first Shopify Plus setup, delivering a faster, leaner and future-ready commerce experience. Proud of the work and the collaboration that made it possible. “This platform migration has been a foundational step in shaping the next phase of Steamery’s global D2C experience. Together with Panagora, we’ve successfully translated our new brand and UX direction into a scalable, elevated digital platform that reflects the future ambitions of Steamery.” - Emily Rydin, CMO

Last week I had the privilege of joining the stage at Omnicom Media Sweden's Heartbeats event at Chinateatern, a full day together with 1,300 people from across the media and advertising world. Being on stage alongside Jesper Fredriksson, moderated by Jacob Loven and Hanna Moisander, created exactly the kind of dynamic where messages actually land. Where conversations feel real. The day was packed with truly memorable moments — Sara Wimmercranz, Katarina Gospic, MD,PhD, Henrik Schyffert, Anna Cramling, and Emma Knyckare all delivered content that stays with you long after you've left the venue. A huge thank you to Omnicom Media Sweden for putting together Heartbeats, and a personal thank you to Giselle Almonacid for the opportunity to be part of it. /Moon-Suck Song

I'm excited to be joining the Heart beats by Omnicom Media Sweden event! I'll be breaking down the real drivers behind business success. How consumer behavior, infrastructure, and a global mindset shape companies that win over time. Drawing from decades at the forefront of e-commerce, from launching Sweden's first mobile commerce store to contributing to Klarna Checkout and now pushing into agentic commerce with glara.ai, I'll connect past shifts to what's coming next and what it actually takes to build scalable, future-proof growth. See you there! /Moon-Suck Song, CEO & CO-Founder Panagora

Panagoras first client sneakersnstuff / SNS is celebrating 27 years! The reason why the founders of Panagora (Moon-Suck Song-suck and Fredrik Schweinebarth) started with ecommerce is spelled "sns" and the year was 2001, basically when the .com crash happened and no one believed in ecommerce. People usually said, who wanna buy shoes online? You have to try them first and then sns reached a billion sek in revenue, nuff said. sns is a retail innovation filled with passion, we took it from Åsögatan 124 to the world 2002 and we hade digital lines waiting for hype releases that would in physical format take us from the Stockholm store down to the Berlin store. There are thousands of community events and sns has given as much to the community as it has made of this subculture. Trends come and go, but Nike and Adidas are here to stay and sneaker lovers as well. Business can go up and down, but our passion for it not. So we are ready for another 27 years and again, Happy Birthday SNS!! /Moonie and Lok

Panagora becomes one of fewer than 80 Shopify Platinum Partners worldwide. Stockholm, April 2026 — Panagora Room AB has been named a Shopify Platinum Partner, the highest tier in Shopify's partner program. Fewer than 80 agencies globally hold this designation. The milestone marks the culmination of a deliberate, long-term bet. While many agencies spread across multiple platforms, Panagora went all in on Shopify, a decision and focus is now paying off at the highest level. The trajectory tells the story: Plus partner in 2022, Premier in 2025, and now Platinum in 2026. Platinum status is reserved for agencies operating at enterprise scale with sustained commercial impact across Shopify's most complex merchants. It unlocks strategic collaboration with Shopify, priority access to Shopify's teams, and dedicated development resources and benefits designed to deepen the partnership between agency and platform. For Panagora's clients in fashion, lifestyle, and e-commerce across the Nordics, this means working with a partner that has the deepest possible relationship with Shopify with a track record to match expectations. "This isn't just a badge. It's proof that choosing one platform and mastering it, instead of being a generalist or 'jack of all trades', creates real value for our clients and for our business," says Moon-Suck Song, CEO. "Huge congratulations to the team on reaching Shopify Platinum Partner status, a truly well-deserved milestone. Having worked closely together since 2022, I’ve had the privilege to witness your commitment to excellence, growth, and client impact firsthand. Excited to see what’s next on your journey 🚀 " says Martina Karlsson, Partner Manager Shopify #Shopify #Panagora

Väldigt intressant – och en aning skrämmande – läsning när Mikael Sydner intervjuar Moon-Suck Song. Finns anledning för många att växla upp under 2026. #AI #ChatGPT #ehandel #ecommerce #detaljhandel #retail