Gain insight into the performance of your LinkedIn Page with rich analytics that gauge trends across metrics and time periods. Analytics are available for all Page admin roles.
Page analytics include the following:
| Analytic type | Definition | Purpose |
|---|---|---|
| Content | Effectiveness of your updates, including posted videos | Evaluate the quality and topics of content shared with your Page followers and visitors. |
| Followers | Demographics and sources of followers | Understand who’s following your Page and how to best engage with them. |
| Visitors | Demographics and sources of visitors | Understand who’s visiting your Page and how to convert them into a follower. |
| Search appearances | Demographics and sources of searches | Understand who's searching for your Page, the keywords used to search for your Page, and how to increase visibility of your Page. |
| Competitors | Compare Page followership and content engagement with competitors | Understand how your Page’s followership and content compare to your competitors’. |
| Employer brand | Engagement with your Career Pages | Understand how to improve engagement with your Career Pages audience. |
| Newsletter | Track newsletter performance and understand audience | Review trends, article totals and subscriber demographics to optimize content quality. |
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