E-commerce & Digital Operations | Product, Growth, UX & AI-Assisted Execution
Buenos Aires, Argentina · Remote collaboration · Spanish / English
I operate and move digital businesses forward by connecting product, catalog, Shopify, UX, marketing operations, customer experience, suppliers and fulfillment. My main case is Torvena, an owned e-commerce business that I run end to end.
I turn business needs into functional priorities and coordinate implementation with AI tools or specialists. I can read the general logic of code and validate outcomes, but I do not position myself as an autonomous programmer or software engineer.
| Project | What it demonstrates | Evidence |
|---|---|---|
| Torvena | Owned e-commerce in production: product selection, suppliers, offer, catalog, Shopify, purchase experience, creatives, campaigns, customer support, orders and fulfillment. | Live store · Case study |
| Alejandro Fink Portfolio | Bilingual portfolio with evidence-led cases, explicit maturity boundaries, consent-first analytics and validated contact behavior. | Source code · Live site |
| Brisa do Mar | Operational multilingual tourism solution with guided discovery, centralized pricing and contextual WhatsApp enquiries. | Live site · Case study |
- E-commerce and Shopify merchant operations across catalog, offer, promotions, support, orders, suppliers and fulfillment.
- Product and UX work across research, information architecture, flows, prioritization, requirements and functional QA.
- Content, creatives and Meta Ads campaign operations, with cautious acquisition/funnel analysis and no unsupported CAC, ROAS or attribution claims.
- Digital implementation coordination: executable scope, AI-assisted delivery, specialist collaboration, documentation and outcome validation.
- Websites, MVPs and digital solutions with explicit evidence and maturity boundaries.
I start with the business, audience, constraints and operational outcome. I define priorities and functional criteria, coordinate implementation and verify the result. AI supports research, prototyping, implementation and iteration; specialists provide technical depth when needed.
The public projects use React, TypeScript, Shopify Hydrogen, Storefront API / GraphQL, Supabase, Cloudflare D1, analytics and automated checks. These technologies document how the solutions were executed and validated; they are not my primary professional identity or a claim of autonomous engineering.
Earlier foundations include JavaScript, Node.js, Express, Redux, Sequelize and PostgreSQL through my 2022 full-stack training and historical projects.
Repositories from 2022–2024 document a learning stage in web development. Archived repositories remain as historical evidence; they should not be read as my current positioning, quality bar or maintained production software.
E-commerce operations, digital commerce, Shopify merchant operations, product operations and digital implementation coordination through direct clients, agency collaborations, contractor work or aligned roles.
Opero y hago avanzar negocios digitales conectando producto, catálogo, Shopify, experiencia de compra, marketing, atención, proveedores y logística. En Torvena gestiono un e-commerce propio de punta a punta. Defino prioridades funcionales, coordino la implementación con IA o especialistas y valido el resultado sin presentarme como programador autónomo.