Partner with Apple.
Stand out.
Your next customers are already looking for you. Small businesses want Apple technical services from someone they can trust. That's where you come in. The Apple Technical Partner community connects you directly to the customers your business was built for.
Deepen your skills. Expand your reach.
Build your knowledge to deliver what small businesses need, from Apple device setup and deployment to hands-on IT support. Connect with the customers looking for exactly that.
Apple provides the training your team needs.
Get discovered through the Apple Partner locator.
Access Apple partner workshops and events.
Let customers know you're an Apple Partner.
Gain the right skills to support your customers.
Unlock exclusive Apple marketing materials.
Apple is built for small businesses.
Apple products are designed for the way people work. Whether businesses are just getting started with Apple, growing or all in, they need technology support from someone they can trust.
Explore Apple ProductsSmall businesses need experts like you.
For many partners, adding Apple services has unlocked an entirely new customer base. Become the first call your clients make for everything IT.
Find out more about Apple Technical PartnersWhat our partners are saying
Rhubarb
“For our customers, it means even greater confidence that we can help you get the very best out of Mac, iPad and the wider Apple ecosystem. From reducing risk and downtime to scaling secure IT services tailored to your needs, our team is here to make sure Apple works harder for your business. Let’s talk Apple at Work.”
Art-Lab
“Training sessions keep me up to date on new products and technologies that continuously define the roadmap for my business and grow my sales.”
SCOUT IT
“We value the incredible community that challenges us to improve. It keeps us at the forefront of innovation and builds strong relationships.”
Magic Hat
“This programme enables our deeply technical team to bring Apple’s simplicity to enterprises across Japan – helping organisations unlock the full value of Apple and transform how people work.”
Astier Consulting
“The Apple Technical Partner programme has been the structure that helped Astier Consulting grow as a practice – turning deep expertise into a clearer, better-prioritised offering. It has directly helped us win the trust of new clients.”
Axtero
“Being an Apple Technical Partner means we learn new Apple technologies early and directly from Apple, so we can build for our customers the way these technologies are designed to be deployed. Our clients get environments that are ready for where Apple is heading, not only where it is today.”
Rhubarb
“For our customers, it means even greater confidence that we can help you get the very best out of Mac, iPad and the wider Apple ecosystem. From reducing risk and downtime to scaling secure IT services tailored to your needs, our team is here to make sure Apple works harder for your business. Let’s talk Apple at Work.”
Art-Lab
“Training sessions keep me up to date on new products and technologies that continuously define the roadmap for my business and grow my sales.”
Questions? We have answers.
The Apple Technical Partner programme is designed for a wide range of IT and managed service providers. As an Apple Technical Partner, your company must demonstrate Apple knowledge and meet training requirements. You’ll also need to maintain a website, promote your Apple capabilities and actively support small and medium-sized businesses.
The Apple Technical Partner programme is designed for technology professionals and IT service providers who support Apple devices in small and medium-sized businesses. Whereas other programmes authorise resale or repair, this programme focuses on technical services. The programme equips partners to build comprehensive Apple service capabilities to better serve their clients.
The onboarding experience is straightforward, and timing varies depending on your teams' existing Apple knowledge. Some partners are fully onboarded within a week of approval and signed contract. Others may take longer to complete Apple and third-party training.
There is no membership fee to become an Apple Technical Partner. Your primary investment is the time that your team takes to complete their training through the Apple Professional Academy and to earn their Apple certifications. Your team is expected to maintain the skills and participation level that Apple requires.