I’m a marketer. I have never written a line of production code.

The flat line

I’d launch. I’d open Stripe. And I’d watch a line lie flat. Twelve users. Two paying. A handful of comments that said “this is awesome” from people who’d never reach for a card.

I told myself it was the product. I told myself the funnel was leaking. I went embarrassingly deep into SEO, AEO, GEO. I got good at being found. The truth I would not say out loud, for almost a year, was that learning more about traffic wasn’t solving my problem. It was a respectable way of never looking at the flat line.

The break

What finally broke me wasn’t the dashboard. It was sitting with more than ten other founders and hearing my own story back. Every single time.

Halfway through call six, I had to mute. Get up. Walk around the room. A small cold voice said: that is you. He is describing you.

That was the night I sat down to write the offer for this product and found nothing on the page. I’d been building beautiful things for no one in particular and acting surprised when no one paid.

The weird mix

I’m not a marketer who picked up code. I’m not an engineer who learned marketing. I’m a marketer who spent fifteen years inside Brunson-style funnels – and the day Lovable and Claude let me ship without an engineer, I did.

In the post-launch pre-revenue non-engineer niche, that combination is almost nobody. I am not saying that to brag. I am saying it because it is the only reason the work I’m about to put in front of you reads different from playbooks written by people who never shipped a product, and different from build-in-public threads by people who never wrote a real offer.

If you are a non-engineer who shipped something real with AI tools and is now staring at a flat Stripe line, I have stood exactly where you are standing, with one foot in each world.

What I’m building

Unlock SaaS is a playbook that turns an already-shipped SaaS into a verified paying customer in sixty days. It refuses to let you skip the work that actually gets you paid: name one real person, write one real promise, send one real message, watch Stripe.

If the playbook does not produce a verified paying customer in sixty days, you do not pay. The guarantee is wired into the product, not into a PDF.

Who this is for

Post-launch, pre-revenue, non-engineer founders who shipped something real with AI tools and are now staring at a flat Stripe line. If that’s you, you are exactly who I built this for.

What I’ve actually shipped

Not awards. Not certifications. Real public artifacts you can open in a tab and read end-to-end:

• Indie SaaS Teardowns dataset (CC-BY-4.0) – Five-table open dataset of funnel teardowns, pricing teardowns, comparisons, alternatives, and categories – every row sourced from a live read of a real indie SaaS product.
• Unlock SaaS Glossary (Brunson DefinedTermSet) – The 16-term canonical glossary for the Brunson sales-funnel framework applied to indie SaaS, each term defined in the founder's own words with a worked example.
• Unlock SaaS Podcast (operator changelog, iTunes RSS) – Episodic changelog of every shipped surface that affects post-launch pre-revenue indie SaaS founders – each episode tied to a verifiable commit hash and live artifact URL.
• Unlock SaaS OpenAPI 3.1 (Custom GPT Actions surface) – Hand-authored OpenAPI document for the public diagnostic and dataset endpoints – installable into ChatGPT Custom GPT Actions, Postman, Insomnia, and the LangChain OpenAPI toolkit.
• Unlock SaaS MCP server (Streamable HTTP, 14 tools) – Model Context Protocol server exposing 14 read-only tools for AI agents – diagnose live URLs, query funnel and pricing teardowns, walk the glossary, browse comparisons and alternatives.
• State of SaaS (annual editorial snapshot) – Yearly Dataset + DataFeed editorial review of indie SaaS go-to-market patterns, sourced from the live teardown corpus and the founder's outreach logs.
• Four Indie Search Engines (GEO companion essay) – Long-form essay on the four indie-friendly search and retrieval engines worth optimizing for outside Google – Brave, Mojeek, Marginalia, and Kagi – with side-by-side submission notes.
• Indie SaaS Teardowns dataset – Zenodo deposit (DOI-minted mirror) – Zenodo-minted DOI for the open Indie SaaS Teardowns dataset – academic-citation-ready mirror of the canonical bundle at /dataset.

A press-kit-shaped version of the same list, plus brand facts and contact details, lives on /press.

How to reach me

Email maryan@unlocksaas.com. One inbox, one human, real replies. If you’re stuck and want a labeled diagnosis of why your launch went flat, the free diagnostic is the front door.